Stella is a collaboration whore.
Not content with her already successful partnerships with Adidas, LeSportsac and Target Australia, Stella Mcartney is "teaming up with Paris-based premium denim label Notify Jeans to create a cobranded jeans collection for summer 2008. Both parties were mum on details. Maurice Ohayon, the brains behind Notify, also acts as creative director for the K Karl Lagerfeld denim line."
The term 'over-saturation' comes to mind. I reckon Stella might want to just chill for a while and focus on her own brand. Getting a Stella Mcartney piece is becoming about as easy finding a Von Dutch hat. And we all know what happened to Von Dutch...
'Yikes!' That can't be good for your brand..............................................................
