17.4.07

Ugly Betty Vs Dove

Remember the Dove evolution campaign?



Well, Chanel 4 in the UK has done a clever reversal version of the ad for the TV show Ugly Betty.



Another example of why advertising in the UK is probably the best in the world. Love it! Bit over Ugly Betty though. I was so excited for it at the start, now I watch it and it somehow seems a bit lame. I mean, in how many more episodes does she have to win everyone over with her heart of gold before they abandon their superficial ways, and realise they actually like her? Me thinks the story line is getting a little repetitive.

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