Showing posts with label YSL. Show all posts
Showing posts with label YSL. Show all posts

16.7.07

What's So Good About Yves Saint Laurent?

After hearing that Yves Saint Laurent is on his death bed in Paris, I thought it might be interesting to take a look at what made the designer one of the most influential of the last 100 years.

Yves Saint Laurent began his career working under Christian Dior. In 1957 when Dior died, Yves (at the age of 21) was given the task of resurrecting the failing fashion house. He took on the task with great vigor, bringing the house back from financial ruin. Then, out of the blue, he was conscripted to the army. For a gentle homo like Yves this was a disaster. After 20 days of intense hazing by fellow recruits, Yves suffered what in those days, would have been called a nervous breakdown. He was hospitalized and eventually recovered.

It was in the wake of this disaster that Yves reinvented himself and began what many consider the most creative time of his life. Because of his breakdown he was released from Dior, thus allowing him to start his own label YSL.

So what makes Yves such an important figure in fashion?

Well for starters, without him ready-to-wear would not be what it is today. Yves was the first, in 1966, to popularize ready-to-wear in an attempt to democratize fashion, with Rive Gauche and the boutique of the same name.

He was also the first designer to use black models in his runway shows.

He also created what is said to be the most famous classic tuxedo suit for women in 1966, Le Smoking suit.

The Mondrian day dress, autumn 1965, was one of Yves most popular designs.

During the 1960s and 1970s, YSL was critical in popularizing fashion trends such as the Beatnik look.

In 1993 the Saint-Laurent fashion house was sold to the pharmaceuticals company Sanofi for approximately $600,000,000! Then in 1999 Gucci bought the brand.

Yves has spent the last few years living in Morocco.

His influence will be forever remembered.

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24.5.07

Raunchy or Wrong?

This is a new feature for youwish... in which we take a look at some famous fashion ad campaigns that pushed the boundaries of taste and censorship. Below are a couple of examples that caused a stir when they were released.

This Gucci ad caused such an uproar when it was released in 2003, that I think it even made the 6 o'clock news. I don't know what the big fuss is all about- we all have rude bits... don't we? The world isn't going to explode because a model flashes a bit of nip, or pubic hair in the pages of W magazine. But anyway, that's just my opinion, what do you think?


And then there is this ad for YSL, from 2004... It's not so much, pushing bourndries, as ripping them in half and then pissing all over them. But I'm not complaining, it's against my religion to ever talk badly about naked male models.






Type rest of the post here

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