Prince- The Fragrance

According to WWD, Revelations Perfume and Cosmetics Inc is to develop and market 3121, a premium fragrance collection for superstar musician Prince. Created in conjunction with the artist, it is described as an "enticing scent that captures the essence of his eclectic style and music genius".

The white floral scent, which launches in July, comes in a bottle reminiscent of emerald-cut diamonds, while a full front panel has a raised 22-carat gold 3121 decoration.

How can a scent capture the "eclectic style and music genius" of a person? It 's a fragrance, not a DNA sample! What's in it... a mix of purple velvet pants, eyeliner, thin moustache wax and piano keys?

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